I am skilled in translating ideas into tangible outcomes, providing an effective bridge between you, your business and your users. Not only do I sincerely believe in the importance of crafting a delightful experience for the user, I also understand how this can be used as an effective tool in achieving your goals.  

My strengths lies in analysis, problem solving and mediation. I am able to thoroughly investigate situations in an objective manner to identify potential problems and pitfalls. My empathetic nature is beneficial in understanding many different perspectives to craft solutions that ensure a sustainable balance between user experience and business requirements.

My main passion in behavioural psychology is understanding what can trigger certain behaviours, decision making, motivations and emotional responses. This knowledge gives insight to uncover the root cause of problems and craft efficient and tailored solutions.